2018 Press Release
Get Your Sweat on for the Second Annual National Fitness Day
Classpass, Athleta and Girls on the Run Partner to Empower People Across the Country
NEW YORK, NY. April 11, 2018 – This year, Saturday, May 5 will mark the second National Fitness Day in the U.S. Launched just last year among countless other quirky holidays such as National Pizza Day, founder Kim Bielak was amazed that despite such a rise in boutique fitness classes, marathoners, and fitness-specific influencers over the past decade, the U.S. still lacked one day dedicated to fitness.
“Of all holidays filling our social feeds, this felt like one that truly merited recognition,” says Bielak. “It’s a real chance to inspire people to get active and lead healthier lives.”
This year, ClassPass, Athleta and Girls on the Run will all come together for the first time to promote National Fitness Day around the country.
'We're thrilled to be a partner of National Fitness Day for the second year," said ClassPass CMO, Joanna Lord. "At ClassPass, we are always looking for new ways to motivate people to try new things and inspire them to live an active lifestyle, National Fitness Day has become an incredible platform for doing so."
Where to work out:
- Sweat it out in the Big Apple – National Fitness Day will be hosting a central event in partnership with ClassPass and Athleta overlooking the sweeping views at the YOTEL terrace in Manhattan Saturday morning, including workouts, massages, an exclusive Athleta pop-up shop, and post-class margaritas in honor of Cinco de Mayo.
- Connect with Girls on the Run – Girls on the Run councils will be working with local partners to host donation-based workouts to further support the organization’s youth development program.
- Local events – Find a fundraiser or other event in your city through the official National Fitness Day Map, or even plan and submit your own!
Finally, National Fitness Day is encouraging people everywhere to share their own fitness stories across social media using the hashtag #NationalFitnessDay to inspire others by example.
“At Girls on the Run, we inspire girls and their families and community to be joyful, healthy and confident through our transformative programs ,” said Girls on the Run chief engagement officer, Theresa Miller. “We are privileged to partner with National Fitness Day and support their efforts to inspire physical activity across the nation.”
About National Fitness Day: National Fitness Day is the first Saturday of May and a single day to celebrate strength and empowerment through fitness. Started in the United States in 2017, today National Fitness Day has over 150 ambassadors spreading the mission in 19 states across the country. For more information, visit nationalfitnessday.org.
About ClassPass: Founded in 2013, ClassPass is the leading membership to the world’s largest fitness network. With over 8,500 partners in 49 cities worldwide, ClassPass connects members to a variety of fitness experiences, including yoga, cycling, Pilates, barre, running, strength training, dance, sports, videos and more. Recognized as one of Forbes's Next Billion Dollar Startups, ClassPass leverages proprietary technology to dynamically merchandise and surface over a million fitness classes for a seamless booking experience that facilitates discovery.
About Athleta: Athleta is a premium fitness and lifestyle brand, creating versatile performance apparel to inspire a community of active, confident women since 1998. Designed for — and by — women athletes and active women, we integrate performance and technical features across our collection to carry a woman throughout her life in motion. We are a company that puts people and the planet right up there with profit, and as such, we are B Corp certified.
Athleta hosts weekly community fitness classes in all of our stores across the nation. In 2015, we opened our first Athleta Studio in New York City, which is home to exclusive fitness classes and offers 30+ wellness classes and workshops on a weekly basis.
In 2016, we launched Athleta Girl, mirroring our signature performance in styles for the next generation. At Athleta, our mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential. We believe alone we are strong, but united we thrive; bringing this to life through the Power of She campaign.
About Girls on the Run: Based in Charlotte, N.C., Girls on the Run is a nonprofit organization with local Councils in all 50 states. Founded in 1996 with 13 girls, Girls on the Run has now served more than 1.4 million girls. Over the course of the ten-week program, girls in 3rd-8th grade develop essential skills to help them navigate their worlds and establish a lifetime appreciation for health and fitness. The program culminates with girls positively impacting their communities through a service project and being physically and emotionally prepared to complete a celebratory 5K event. With the largest 5K series by number of events in the world, Girls on the Run hosts more than 330 5Ks per year.
Girls on the Run was recently included as a top research-based program in a Social-Emotional Learning Guide developed by researchers at Harvard University and has been recognized by the National Afterschool Association (NAA) as one of the most influential after-school programs